For example, introducing electric cars disrupts the support network for gasoline. At the moment, however, electric motors are not in any position to disrupt combustion engines. If you do not already own an electric car then after reading this book you will be inspired to own one. How the convergence of disruptive technology driven trends could transform the auto industry pdf 2. It doesnt matter if tesla motors is actually disruptive. A disruptive approach to electric vehicle power electronics r. Initially, relevant background information regarding the state of california is provided and projected for the year of 2040. He explained that the latters goal is to improve existing product performance. He describes the term further in his book the innovators dilemma. The book talks about the benefits of electric cars and electric hybrid cars and it describes how electric cars reduce dependence on foreign oil, improve. As automakers sell both conventional and electric vehicles in tandem, it is going to create a significant impact on the automotive ecosystem. The disruptive technology starts to attract customers, and is on its way to staggering the industrys giants. Toppers notes electrical engineering notes pdf for gate. Following the concept of christensen 1, disruptive technologies.
Similarly, the ebook has the potential to disrupt the processes for the production, distribution and use of authorial texts, and is already in the process of doing so. The manufactures of the disruptive technology are different companies than those producing the incumbent. Download book pdf automotive systems and software engineering pp 323 346 cite as. It is a very useful book to anyone who owns or is thinking about owning an electric car.
Jul 07, 2015 applying the theory of disruptive innovation to tesla is not as simple as it seems. Gm had to find a way to transform its current business and profit model to meet the needs and trends of. Co 2 savings through a disruptive technology jack barkenbus climate change research network, vanderbilt university, united states abstract the transition from oil to electricity for personal transportation is underway with virtually every automaker now seeking to. Electric cars in china are an example of disruptive. Many people have tried to change the auto industry over the last 40 years and none have succeeded. Electric car technology isnt disruptive innovation icons. Clean disruption of energy and transportation tony seba. It comprehensively presents vehicle performance, configuration, control strategy, design. Hybrid electric cars, on the other hand, look like sustaining technology. The once forgotten battery operated cars have made a spectacular comeback and they are all over the world already.
The rated power and traction data are enhanced by figures taken from our survey of 117 vehicle traction motor manufacturers 21. Replacing the internal combustion engine in a car with an electric motor will, it is hoped, eventually prove a disruptive technology. Tesla model s will blaze the path for electric vehicles evs, the theory of. Pdf the investment of private money in technological innovation is driven by the expectation of.
Applying the theory of disruptive innovation to tesla is not as simple as it seems. Disruptive innovation indicates a far less assuming frontrunner. In our view, electric vehicles will have significant implications both. Similarly, the e book has the potential to disrupt the processes for the production, distribution and use of authorial texts, and is already in the process of doing so. The case for hydrogen fuel cells and battery electric vehicles. Clayton christensen on disruptive innovation harvard. The electric car isnt disruptive innovation joe barkai. A disruptive technology may force companies to alter the way that they approach their business, risk. Tesla didnt enter at a lowend or nonexistent market segment. Pdf disruptive innovations and their implications on. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. This presentation does not contain any proprietary, confidential, or otherwise restricted information.
However, according to christensen, who coined the term in his 1997 book, the innovators dilemma, the ridehailing app isnt an example of true disruptive innovation. Exponentially improving technologies such as solar, electric vehicles, and autonomous selfdriving cars will disrupt and sweep away the energy and transportation industries as we know it. While vehicle electrification continues to gain tractioncreating both new competitors and new technology in automotive applicationsthe fact remains that gas will remain the dominant source of fuel thru 2050, according to the latest eia annual energy outlook report. Electric car teardown demonstrates the huge disruption that. Sep 21, 2017 electric cars, with a little help from ridehailing and selfdriving technology, could be about to pull the same trick on big oil. Fundamentals, theory, and design college of engineering. How electric cars can create the biggest disruption since the. The term disruptive, when applied to technology, refers to something which replaces the incumbent technology for a particular application. They enable access for a larger population who historically didnt have access. Christensen is best known for his theory of disruptive innovation, which describes how firms that introduce rudimentary products can eventually.
Electric cars so disruptive, gas cars will be obsolete in 2016, says futurist john voelcker december 26, 20 comment now. Electric cars, with a little help from ridehailing and selfdriving technology, could be about to pull the same trick on big oil. For example, you can directly compare a manual typewriter with an electric. In the technology mudslide hypothesis, christensen differentiated disruptive innovation from sustaining innovation.
Autonomous vehicle av technology offers the possibility of fundamentally changing transportation. Electric vehicles are innovative, and have certainly improved on the energy use and design of traditional cars. A technology that significantly alters the way that businesses operate. The term disruptive technology was coined by professor clayton m christensen of the harvard business school in his book the innovators dilemma.
Tesla used electric technology to build a car that cant be reproduced with a combustion engine. It goes after highend customers that are still very much coveted by incumbent car makers. Many people like to think they can predict the future, but only futurists. How electric cars can create the biggest disruption since. Clean disruption projections based on technology cost curves, business model innovation as well as product innovation show that by 2030.
A disruptive approach to electric vehicle power electronics. Pdf electric vehicle pdf download basics of electric. Typically, this is when a disruptive innovation lands in the marketplace at a lower price and relatively poor level of performancebut its a level adequate for what the lower end of the market seeks. Future trends in electric vehicles enabled by internet connectivity. Here we are presenting a document electric vehicle pdf that explains the basics of electric vehicles. Innovation guru clayton christensen on spreading his gospel, the gospel, and how to win with the electric car your independent source for harvard news since. Figure 4 impact of electric vehicles on the automotive ecosystem automakers automobile manufacturers are making huge investments in electric car divisions as they realize that electric.
While the owners of teslas can already make this electric trek, i do not consider the model s disruptive technology. In business theory, a disruptive innovation is an innovation that creates a new market and value. If micro generation and electric vehicles, or any home battery storage technology is to provide the solution to future energy supply, there needs to. Compelling new technologies such as solar, wind, electric vehicles, and autonomous selfdriving cars will disrupt and sweep away the energy indus try as we. Electric vehicles have become one of the hot topics of discussion in todays reality. Advances that will transform life, business, and the global economy mckinsey global institute were our experts in mobile internet technology. That is all the more astonishing as electric cars are still the exception rather than the rule on the road. For automation of knowledge work, we received input from rickard carlsson, alex incecushman, alex kazaks, nathan marston, and chad wegner. In his 1997 book the innovators dilemma about how new technologies cause seemingly wellmanaged companies to fail, author clayton christiansen coined a soontobecome a ubiquitous term.
What are the pros and cons of working on disruptive innovation. But no matter how many people call tesla a disrupter, it isnt one. Dec 26, 20 electric cars so disruptive, gas cars will be obsolete in 2016, says futurist john voelcker december 26, 20 comment now. Sep 19, 2016 but are these all examples of disruptive technologies at work. Electric cars and disruptive technology the prospectory. Keynote 100% electric transportation and 100% solar by 2030 altcars expo. If a technology does not initially cater to the demands of an incumbent. Download electric vehicle technology explained pdf ebook. All electrical engineering students who are preparing gate, ies, ssc je exam 2019 search on internet gate notes for electrical engineering pdf for their help study, in this article engineering exams provides you electrical engineering notes pdf. Its as fast as a porsche and gets the equivalent of 100 miles per gallon. In fact, christensen 1997 devoted a chapter in the book, the innovators.
This technology is most easily conceptualized using a fivepart. A disruptive electric car would have to be set at a price the same. Ota has focused on massmarket vehicles, particularly on the midsize family car with performance comparable to those available. Pros market has already been established and can be analyzed if youre disrupting something, theres already an established market for what you are selling, whether it is cars, shampoo, or computers.
The book deals with the fundamentals, theory, and design of conventional cars with internal combustion engines ices, electric vehicles evs, hybrid electric vehicles hevs, and fuel cell vehicles fcvs. It is the most aerodynamic car made and has the most cargo space of any car in its class. The investor, a shareholder in the electric vehicle company tesla, suggested that. Download the full report on which this article is based, automotive revolutionperspective towards 2030. Innovation guru clayton christensen on spreading his gospel, the gospel, and how to win with the electric car. Daniel sparks is a senior technology specialist at the motley fool. Applying the theory of disruptive innovation to recent developments. Department of electrical, computer, and energy engineering. Google car self driving or tesla electric mobility are typical examples from the automotive industry. Nov 25, 2011 the term disruptive, when applied to technology, refers to something which replaces the incumbent technology for a particular application. But are these all examples of disruptive technologies at work. Jun 22, 2014 pros market has already been established and can be analyzed if youre disrupting something, theres already an established market for what you are selling, whether it is cars, shampoo, or computers. You may read the blog posts related to electric vehicle charging.
The framework was the backbone of sebas book clean disruption july 2014 which has accurately predicted the ongoing disruption of energy and transportation due to technologies such as batteries, electric vehicles, self driving vehicles and solar pv and business models such as ridehailing. Equipping cars and light vehicles with this technology will likely reduce crashes, energy consumption, and pollutionand reduce the costs of congestion. Christensen is best known for his theory of disruptive innovation, which. But because manufacturers are exponentially improving price performance in battery technology both in chemistry and density storage, the price of evs is falling. Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Electric car teardown demonstrates the huge disruption. Accessories such as power steering and air conditioning are powered by electric motors instead of being attached to the combustion engine.
Disruption, disruptive technology and consumer acceptance, simplexity. Christensen told debord that electric cars in china, on the other hand, are an example of a disruptive technology. All of these vehicles will be autonomous selfdriving or semiautonomous. Other technologies such as vehicle to grid, vehicle to home, solar charging of electric vehicle, etc. James larminie is a principal lecturer and is director of postgraduate studies in the school of technology at oxford brookes university. What are the pros and cons of working on disruptive. How the convergence of disruptive technologydriven trends could transform the auto industry pdf 2. Disruptive technologien oft auch disruptive innovationen. This technology is most easily conceptualized using a. The invention of movable type was an instance of a disruptive technology.
At this point, the industry was also shifting toward a new automotive platform and related business model dominated by autonomous and electric vehicles. The ascent is the motley fools new personal finance brand devoted to helping you live a richer life. Clayton christensen on disruptive innovation harvard magazine. Examining battery electric and hydrogen fuel cell vehicles against these seven. For one thing, its not clear what disruptive technology the company is offering. Chapter 14 the electronic book as a disruptive technology. Electric cars fit the criteria for disruptive technology. The battery pack in a hev has a much higher voltage than the sil automotive 12 volts battery, in order to reduce the currents and the i2r losses. A disruptive electric car would have to be set at a price the same as an internal combustion car to make an impact. Electric vehicles evs have the potential to disrupt conventional internal. But considered carefully, evs just use a new propulsion technology for a traditional means of transportation. Electric cars have been around for a long time tesla has been.
If youre looking for a free download links of electric vehicle technology explained pdf, epub, docx and torrent then this site is not for you. The better analog for tesla may be the sony librie and other early electronic book readers. For automation of knowledge work, we received input from rickard carlsson, alex incecushman, alex. The electronic book, or ebook, is a book that is read on a computer or other electronic device2. The largest cost for electric vehicles historically has been the price of batteries. Electric vehicle ev technology continues to be a hot topic and, in the mind of many, is, indeed, a disruptive technology.